D'Addario & Company, Inc.

  • Product Manager (Percussion)

    Job Locations US-NY-Farmingdale
    Product Management
    Regular Full-Time
  • Overview

    The Promark Product Manager is a strategic role, responsible for leading the business management of all Promark products.  This person will report directly to our Percussion Business Unit Manager and dotted line to the Director of Product Management.  He/she will work closely with our Sales Team, Creative Team, Artist Relations, and Manufacturing operations personnel. The position will interact directly with the VP of Sales, CEO, CMO, CFAO, President, General Counsel, Director of Operations or other Managers as projects dictate.


    Candidate must have strong leadership, business and interpersonal skills but perhaps, most importantly, understand our company. . . Who Are We?  Look around...if you play music we are there.  We are the largest manufacturer of musical instrument accessories in the world (strings, drumheads, drumsticks, reeds, mouthpieces, accessories of all kinds). And we’ve been making strings since the 1600’s.


    We’re a family run business but everyone who works with us becomes a part of that family. We are all about inspiring performance and take an enormous amount of pride in bringing musicians the most innovated, highest-quality tools for their trade.


    Department and Location:

    The job will be full time based in our Farmingdale, New York headquarters. 15-25% related travel, including scheduled trips to our drumstick manufacturing facility in Houston, TX. Additional 10-20% time working in our Brooklyn Creative Office.


    • Sales. Partner with sales team, Marcom, and business unit to drive targeted sales and financial results.
    • Brand Strategy. Work closely with the Business Unit Leader to develop global strategic plan and direction for the brand/product line.
    • Business Planning and Management. Generate and maintain 2-3 year business/financial plan for projected sales, profit and spend. Directly responsible for brand P&L.
    • Product Development. Direct product development with a market driven approach, utilizing data, competitive intelligence and market understanding as the foundation for product ideation, requirements and success factors.
    • Marketing and Promotion. Working closely with Marketing and Director of Product Management to create marketing and communication plans for both new and focus initiatives.
    • Product Go-To-Market. Develop and manage global product release plans and roadmaps. Execute plans that drive reseller adoption and storefront/online productivity.
    • Product Operations. Work within the Percussion business unit to engage in critical product/business activities, including; financial decisions, forecasts, schedules, materials, production planning and quality.
    • Team Management. Hire, train, develop and manage the Promark product team to successfully execute strategies and tactics.
    • Sales Support. Coordinate with team members (domestic, international, OEM) for successful sales planning. Engage with key accounts, as needed, and develop reliable barometers of market share in primary markets globally.


    • B.S. degree in Marketing, Music, or Music Business or a related field. MBA preferred.
    • Five-to-ten years of marketing, product management or sales management experience.
    • Experienced managing teams of at least five professionals.
    • Must be a passionate drummer/percussionist with deep knowledge of the percussion market. Experience in band and orchestra percussion a plus.
    • Strategic, analytical, critical thinking, and problem solving ability.
    • Adept at deciphering the most critical data points and proficient in attaining it from company’s data management resources.
    • Well-versed with the normal digital office tools, such as MSWord, Excel, PowerPoint.
    • Entrepreneurial thinking ability.
    • Sharp public speaking and engaging, story-telling presentation skills.
    • Must be able to motivate his/her direct reports, sales staff and customers to effectively support the selected strategies and tactics.


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