D'Addario & Company, Inc.

  • Artist Marketing Manager- Fretted

    Job Locations US-NY-Brooklyn
    Category
    Marketing
    Type
    Regular Full-Time
  • Overview

    We are currently seeking an Artist Marketing Manager to join D’Addario’s Global Artist Marketing team for our fretted brands, strings and accessories, reporting directly to the Global Director of Artist Relations. In this role, you will help reach our goal of positioning D’Addario as a maverick brand that offers the most cutting-edge and innovative products to guitar players all over the world. We’ll work together to create and implement the go-to-market strategy for artist marketing—elevating D’Addario through artist engagement across product, marketing, promotions and direct sales to consumers. You’ll be responsible for continuing D’Addario’s legacy of world-class service, while identifying new growth opportunities for both the artists endorsed by these brands and the brands themselves. Qualified candidates must play a fretted instrument.

     

    Responsibilities

    • Implement an annual fretted artist marketing plan to guide the internal organization in the prioritization, development and execution of ongoing artist-based initiatives.
    • Identify emerging artists, influencers and educators across all relevant genres and styles of music to expand our brands’ existing connections and create longer lasting industry relationships.
    • Develop artist-driven marketing strategies and initiatives with Global Director of Artist Relations to elevate & extend brand awareness across content, social media, events, partnerships and experiential marketing. Carefully monitor artist’s social channels thru D’Addario’s social listening tool. Execute timely response to amount of artist activity—both pro and con.
    • Work with artists and bands to create custom merchandise to be sold on the road, at educational events and via their won and their partner’s (label, merch company) web stores
    • Work closely with social leads to create relevant artist and influencer social postings on behalf of our priority products and campaigns.
    • Provide support & service to all fretted artists, including expedient, accurate and professional order support, product information and customer service
    • Support product innovation, aligning artists with D’Addario product launches, marketing campaigns and initiatives, while also creating opportunities for D’Addario to support artists in their efforts to drive awareness, create demand for their music and build our community.
    • Establish and drive global brand guidelines for product seeding and product placement across multiple platforms and venues (festivals, events, venues, digital channels, platforms, etc..).
    • Partner with internal marketing, product and sales teams to ensure effective artist integration, communication and involvement. Work closely with all the functional marketing leads at D’Addario to support the on-going planning and execution of all momentum-based marketing activities and requests, across PR, Social Media, Retail, Content, Events and Digital.

    Qualifications

    • Must play a fretted instrument
    • 5 years’ demonstrated experience working with artists, either directly or indirectly, to successfully develop and execute marketing strategies, increase awareness, build community and create demand.
    • Strong, definable network of connections and reputation within the artist community and across the music industry including agents, managers, producers, music industry executives, event and festival organizers and promoters, and marketing/sales leads.
    • Demonstrated experience implementing strategic plans, focusing on priorities, KPI’s, ROI and execution.
    • Strong working knowledge of building artists and brands across digital, social media, pr, content, advertising and retail.
    • Comfortable negotiating usage rights and clearances with artist management, agents and labels, as needed.
    • Strong understanding of the D’Addario brands and proven ability to drive brand aligned/ artist-first marketing promotions, concepts, activations & media partnerships to generate earned media awareness, buzz and sentiment.

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