D'Addario & Company, Inc.

  • Social Media Strategist- Percussion

    Job Locations US-NY-Brooklyn
    Category
    Marketing
    Type
    Regular Full-Time
  • Overview

    Qualified candidates must play a percussion instrument. Please include any percussion and music industry experience in your resume and cover letter.

     

    The Social Media Strategist will plan, execute, monitor and continuously adjust D’Addario Percussion’s (Evans, Promark and Puresound) social strategy, across its key social channels (Instagram, Facebook, Twitter and YouTube). They will develop paid and organic content strategies that grow our communities and drive business, while operating as the primary community manager. They will report to and partner closely with the Strategy + Planning group leads, and collaborate with the Creative and Artist Relations teams to support the objectives of the D’Addario Percussion Business Unit. This position is based in our Brooklyn office, but weekly travel to our Farmingdale headquarters will be required.

     

    Candidates should be passionate about social media, content, and communications strategy, but also be an experienced and passionate drum-set player and/or percussionist, who enjoys talking shop with other players and giving advice.

    Responsibilities

    Work directly with Strategy + Planning practice leads to drive strategy for the brands’

    expression—writing short form copy and publishing content, that aligns with the brand

    Craft marketing briefs, editorial calendars and campaign plans for new and existing

    products lines and branded content series

    ● Lead the monitoring and reporting on social campaigns and content activity, providing

    regular updates to the business unit on KPI performance

    ● Manage social media budgets and timelines

    Stay ahead of updates social trends, best practices and content ideas across all

    platforms, proposing tests and trial programs to enhance our presence

    ● Help manage influencers & partnership marketing opportunities with Director of Artist /

    Influencer Relations

    ● Find opportunities to amplify our partnerships with media outlets, retailers, and OEMs

    (Original Equipment Manufacturers)

    Collaborating with global affiliates to ensure consist brand expression and coordinated

    marketing strategies

    Attend live events, concerts, music-industry events, etc. to capture content

    Craft marketing briefs, editorial calendars and campaign plans for new and existing

    products lines and branded content series

    ● Lead the monitoring and reporting on social campaigns and content activity, providing

    regular updates to the business unit on KPI performance

    ● Manage social media budgets and timelines

    Stay ahead of updates social trends, best practices and content ideas across all

    platforms, proposing tests and trial programs to enhance our presence

    ● Help manage influencers & partnership marketing opportunities with Director of Artist /

    Influencer Relations

    ● Find opportunities to amplify our partnerships with media outlets, retailers, and OEMs

    (Original Equipment Manufacturers)

    Collaborating with global affiliates to ensure consist brand expression and coordinated

    marketing strategies

    Attend live events, concerts, music-industry events, etc. to capture content

    Qualifications

    3+ years of experience in social media management and content development across

    Instagram, Facebook, Twitter and YouTube social channels

    Must play a Percussion instrument and be interested in learning about and talking about gear, with exceptional grasp of the percussion community and music Instrument industry

    Weekly travel to Farmingdale headquarters will be required.

    Deep understanding of social media analytics

    Bachelor’s degree in a related field

    Up-to-speed with best practices to maximize performance on social

    Experience with live streaming

    Strong attention to detail with well-honed organizational skills

    Excellent verbal and written communication skills

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