D'Addario & Company, Inc.

  • Woodwinds Product Specialist

    Job Locations US-NY-Farmingdale
    Product Management
    Regular Full-Time
  • Overview

    The Product Specialist is responsible for supporting the product and business initiatives for the assigned instrument category. The position reports to and takes strategic direction from the Business Unit Manager/Product Manager and is responsible for increasing the demand for products through the following (but not limited to) activities; product research and development, product presentation and maintenance, competitive analysis and research, consumer and trade marketing, sales tools and interaction, educator outreach, artist and consumer support, and more.


    • Assist Product Manager (PM) with the development and launch of new products, including; project scope, testing, validation, item setup, packaging, operations coordination, communications, etc.
    • Develop, coordinate and maintain brand/product and marketing assets, including; photography, product data, marketing copy, price lists, training materials/fact sheets, video/multimedia content, printed materials, show visuals, POP, press release info, etc.
    • Assist with various business planning and analysis, including; media calendars, product sales and sell-through reports, margin analysis, competitive and market analysis, budgets/spending, etc.
    • Plan, assist with and attend consumer/trade events; booth logistics/activity, orders, travel, reports.
    • Assist with sales department communications and activities, including; B2B promotions, business unit meetings, training materials/presentations, and planned customer/retailer travel.
    • Consumer engagement via blogs, social marketing, forums, consumer inquiries, etc.
    • Facilitate the efficient flow of information and clear, inclusive communications between key departments (sales, R&D, finance, operations, artist relations, marketing, finance, etc.).
    • Engage QC department to assist with rectifying issues, advising or answering questions.
    • Coordinate artist activity, as needed, including; clinics, factory visits, photo shoots, etc.
    • Assist with educator relations and education market outreach, as directed.
    • Identify opportunities and apply LEAN office/manufacturing principles for continuous improvement.
    • Manage brand specific or specialty tasks or projects as directed by PM.
    • Depending on the brand requirements travel 20-30%.


    • Play the instrument(s) the brand supports
    • Experience with the musical instrument or instrument accessory market (gear head is a plus)
    • Passionate interest in music and bands/artists
    • Comfortable with computers and social/web interaction
    • Working knowledge of Microsoft Office products
    • Strong verbal and written communication skills and interpersonal skills
    • Ability to organize projects and manage timelines with a strong attention to detail
    • Bachelor’s degree in business, marketing, music business, music performance or music education
    • 3+ years of marketing or general business experience
    • Music industry, music retail or music education experience a plus


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