D’Addario & Company is the largest manufacturer and distributor of musical instrument accessories in the world. As a US based manufacturing company, we pride ourselves on high automation machinery and innovative technology, as well as our commitment to environmentally sustainable practices. Through our D'Addario Foundation we are committed to helping make music education possible and ensuring thousands of children can participate in instrument instruction programs in under-served communities. Most importantly, we pride ourselves on our diverse team of individuals who commit to the embodiment of our core values of curiosity, passion, candor, family, and responsibility and translate them into action every day.

The Digital Marketing Coordinator plays a key role on the Digital Team within the Sales department, with primary responsibilities focused on website content management and supporting the planning, creating, execution, measurement, and optimization of email, loyalty, and website marketing initiatives.  

This role requires effective collaboration with the Email, Loyalty, and Consumer Service Manager, the Senior Website Content Manager, and the broader Digital Team, as well as close coordination with cross-functional partners to ensure a cohesive and strategic long-term marketing approach.

This is a hybrid role and will require the candidate to work onsite in the Farmingdale, Long Island Headquarters office three days a week. 

Here at D’Addario, not only do we offer a competitive compensation package, but the opportunity to build a career with an icon in the music industry. We are eager to connect with individuals with all types of diverse backgrounds, thinking and perspectives. If you are interested, please apply, and tell us how you would add value to our team.

Just a few of the benefits and perks of working at D’Addario:

• Health, vision, and dental insurance
• Assisted Reproduction/Fertility benefits
• 401k retirement plan with a very generous employer contribution
• Paid Time Off (PTO)
• Flexible sick day policy
• 12 Paid Holidays
• Life and AD&D Insurance
• Enhanced Short-term disability insurance
• Employee Assistance Program (EAP)
• Tuition Reimbursement
• Discounts on D’Addario products and merchandise
• Company jam nights, holiday parties and special events
• An awesome team of colleagues who are passionate about what they do!!!

• Assist in developing, maintaining, and optimizing D’Addario’s B2B, D2C, and Players Circle email marketing emails, and assist in reporting on the growth and engagement of those audiences 

• Assist in identifying and presenting opportunities for Players Circle to meet D'Addario’s key performance indicators 

• Assist in calendar management for email, content and loyalty in project management platform, Teamwork 

• Assist with authoring content in the CMS such as landing pages, catalog pages, promotional assets, and content edits for D2C and B2B websites 

• Assist with SEO support; reaching out for backlink opportunities 

• Ensure content that is authored is ADA compliant  

• Report bugs found throughout the sites and assist with UAT (User Acceptance Testing) 

• Create and update forms, as needed 

• Own artist pages content process 

• Manage all aspects of giveaway administration, including task coordination and timely follow-ups 

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent work experience 
• 0-1 years of experience in a digital marketing environment, or a strong interest and willingness to learn about digital marketing 
• Ability to work independently, while also taking direction from leadership to accomplish goals 
• Proactively identifies issues and potential optimizations in any facet of digital marketing while effectively communicating them to the digital team 
• Ability to critically analyze marketing statistics and provide future recommendations based on that analysis 
• Ability to work within a project management tool to update projects and tasks 
• Has a natural inclination, passion and curiosity to learn & grow as part of the Digital team and D’Addario & Company as a whole 
• Willingness to expand knowledge and expertise of relevant digital marketing practices -- and take initiative to attend classes or web/seminars when available 
• Willingness to learn working in a Content Management System 
• Willingness to learn D'Addario's Email Service Platform (ESP) and Rewards Program Platform 
• Ability to take direction, learn quickly, and thrive on a team and in a collaborative environment  

The hourly rate for this position will be determined based on experience, ranging from $26.00 to $31.00 per hour.